Can someone explain, when Irish Bulmers and UK Magners are the same cider, why do they not have the same name?

and if it's marketing between UK and ROI that requires 2 different brandings, how come now both are available in the UK?!?!?!

Can someone explain, when Irish Bulmers and UK Magners are the same cider, why do they not have the same name?
The Bulmers brothers fell out and one moved to Ireland but they have the same recipes and therefore the same products. Bulmers Original (S%26amp;N UK product) is slightly lighter but almost identical to Magners. Recently Tesco have stopped stocking Magners altogether in preference to Bulmers Original due to the increase in customer demand for the product. Magners is made by Bulmers Ireland which is a different company and is a different product and as such cannot use the Bulmers brand name on UK mainland due to copyright infringements. S %26amp; N UK bought Bulmers in summer 2004 and owns the Bulmers name and redeveloped an old product for launch this year using the brand name.
Reply:Carlsberg and tuborg is or was the same thing made in the same brewery same ingredients put in the same bottles just different labels,hows that then?
Reply:UK BULMERS OWEND THE IRISH COMPANY IN THE 70S BUT SOLD OUT OF IRELAND. CAUSE THE UK AND IRELAND ARE DIFFERENT COUNTRYS THEY COULD NOT USE THE SAME NAME FOR A DIFFERENT PRODUCT. IT WOULD BE THE SAME IF UK BULMERS TRYED TO PUT THERE DRINK OUT IN IRELAND THEY WOULD HAVE TO CHANGE THERE NAME. BULMERS IS THE ONLY CIDER ON SALE IN PUBS AND BARS IN IRELAND ON DRAFT, IN LARGE BOTTLES AND LONG NECKS. THE USED TO ONLY SELL FALGANS UP TO THE 90S BUT REBRANDED THEM SELFS AS A FASHINABLY DRINK AROUND 1995 AND STOPED SELING 2 LITTERS TO THE KIDS AND THE DRUNKS.
Reply:simple, so you can sell the same product in two different markets.There are people out there who will not believe its the same thing regardless of how much evidence you present them with.A classic example of this is Worthington e and bass blue label.The same beer,don't believe me,ask the brewery.Yet despite this,and the brewery admitting it,you get dedicated bass drinkers and dedicated Worthington drinkers and never the twain shall meet.Strange but true.
Reply:Magners is just the export name for Bulmers. It's the same cider from Clonmel. No need for a long waffly answer.
Reply:Bulmers is a recognised brand in the UK, but is not owned by the Magners company. So the new pint bottles of Bulmers available in the UK isn't actually the same cider; it's more like they're capitalising on teh new thirst for pint bottles of cider.





So they call it Magners. In the Republic the name Bulmers is owned by the Bulmer company and hence is called as such....





Lived in the UK for the summer and was interested in this same thing.
Reply:they are different companies making the same thing i suppose even though i live so near to a bulmers brewery i dont know and dont reallly care
Reply:it s just marketting.it depends where they will be sold.it's the same thing with,for exemple,Walls,the ice cream;it's called Miko in France

royal blue