Looking for the name of Irish Life Coach who has book, uses the mnemonic APPLES to explain his philosophy.?

He came from very poor background but is now a major entrepenaur

Looking for the name of Irish Life Coach who has book, uses the mnemonic APPLES to explain his philosophy.?
Bill Cullen is the guy your looking for.
Reply:ask Bernard Shaw
Reply:I think his name was Lucky.
Reply:bill cullen. he's not really a life coach, though. he does the motivational stuff on the side, his main job is still owning renault ireland. he has two books, his autobiography "a long way from penny apples", and an anthology of motivational stories called "golden apples". the autobiography is a great read, and gives excellent insights into the recent history of ireland, even though it has its self-serving moments. i haven't read golden apples, but i've heard good things about it. if you want to do yourself a real favour, you also get "dr. bill's rotten apples", a hilarious cd of pisstakes by the today fm gift grub team that the great man apparently rather enjoyed himself.
Reply:Yes, Bill Cullen. Sold fruit on the streets of Dublin.





I've read his "It's a long way from penny apples."





Very interesting.